Silhouette Headquarter

The benchmark in premium eyewear

The Silhouette Group has grown from a start-up to the global market leader in rimless premium eyewear, also leaving its unique mark on the full-rim eyewear market. Our success lies in our brand’s claim: We set the benchmark for premium eyewear. We don’t want to create just any eyewear - we want to create the world’s finest.

For 60 years, we’ve been following a clear strategy: we are committed to our strong roots in Linz, Austria and we invest continuously in innovative minds, gifted inventors, visionary designers and state-of-the-art high-tech production facilities and buildings. This is how we continue to expand our quality leadership day by day.

Our values

These values form the basis for the sustainable, steady growth of our company, as well as the respectful and open-minded relationship to staff, customers, suppliers and consumers.

Kurzfilm über die neueste Kollektion

Sense of responsibility

As one of the world’s leading premium eyewear brands, we are committed to upholding our responsibilities towards people and the planet. We operate sustainably and act in the best interests of society.

Premium quality

What all our premium eyewear models have in common is their uncompromising quality. We work every day to achieve excellence in everything we do.

Family business

We are proud to be an Austrian family business that has achieved success on the world stage. The Silhouette Group stands for independence, stability and sustainability.

Team spirit

We know that together, we are stronger than the sum of our parts. It’s our ability to work as a team that enables us to succeed. That’s why we focus on creating the right team spirit, where everyone enjoys coming to work each day.

Openness

The different cultures and influences of our global company strengthen and shape our identity. They are our past and future at the same time.

Fairness

For us, fairness means above all reliability, respect, integrity, appreciation and trust. We build successful, long-term relationships based on sensitivity and empathy.

Culture of innovation

As in any family, it takes progress, a pioneering spirit and a willingness to take risks if you want to get ahead. The same goes for us. Our goal is to lead the way in design and technology and to inspire our customers with new ideas.

100

countries

on 5 continents have already welcomed premium eyewear from the Silhouette Group to their local markets.

13

international subsidiaries

and 1 regional office make the Silhouette Group the market leader in premium rimless eyewear.

21000

opticians

worldwide are part of the Silhouette family.

"Silhouette mission has always been to make quality a matter of course and to create eyewear of exquisite beauty."

Anneliese and Arnold Schmied sen.

Our vision

The Silhouette Group is the benchmark for premium eyewear.
We are the market leader in the premium eyewear sector, creating high-quality products to protect the eyes and which provide perfect optical correction. Outstanding quality combined with a unique aesthetic – that's the special formula that makes our brands so desirable and explains why all eyewear wearers love our products.

Our mission

All glasses wearers who want to see perfectly, get the best possible protection for their eyes, and to look great as well choose eyewear by the Silhouette Group.

Foundation of the Silhouette Group

1964

Foundation of the Silhouette Group

Our success story began in 1964 when Anneliese and Arnold Schmied combined their vision and passion to found a new eyewear company and create the Silhouette brand. Their vision was to create the world’s most beautiful eyewear, with a firm belief that only the highest quality is good enough.