The future of vision. Since 1964.

The history of the Silhouette Group.

The future of vision.
A company is born: incorporation

1964

A company is born: incorporation

A company is born: incorporation

1964

A company is born: incorporation

Anneliese and Arnold Schmied established the company and the Silhouette brand in 1964. They did so with passion and a global outlook. The Silhouette Group is now in its third generation of family ownership.

Groundbreaking innovation: our high-tech SPX<sup>®</sup> material

1983

Groundbreaking innovation: our high-tech SPX® material

Groundbreaking innovation: our high-tech SPX<sup>®</sup> material

1983

Groundbreaking innovation: our high-tech SPX® material

Silhouette developed the synthetic material SPX®, which opened up a new dimension in incredibly lightweight eyewear design.

New to the game: adidas Sport eyewear

1993

New to the game: adidas Sport eyewear

New to the game: adidas Sport eyewear

1993

New to the game: adidas Sport eyewear

In 1993, the Silhouette Group launched the licensed production of the adidas Sport eyewear brand. In 2019, the Silhouette Group concluded its partnership with adidas.

Sparkling eyes: licensed production for Swarovski

1997

Sparkling eyes: licensed production for Swarovski

Sparkling eyes: licensed production for Swarovski

1997

Sparkling eyes: licensed production for Swarovski

In 1997, the Silhouette Group began licensed production for Daniel Swarovski Crystal Eyewear, ending in 2010.

Pioneering: Titan Minimal Art

1999

Pioneering: Titan Minimal Art

Pioneering: Titan Minimal Art

1999

Pioneering: Titan Minimal Art

At just 1.8 grams, Silhouette Titan Minimal Art revolutionized the eyewear market in 1999 and became a worldwide success story. It was the first screwless, hingeless, titanium eyewear that adjusted perfectly to the individual wearer’s needs.

Weightless with a secure fit: Silhouette in space

2000

Weightless with a secure fit: Silhouette in space

Weightless with a secure fit: Silhouette in space

2000

Weightless with a secure fit: Silhouette in space

Since 2000, Titan Minimal Art has been certified for space travel. Our screwless and hingeless eyewear is the perfect option for astronauts when experiencing weightlessness.

Anniversary: 50 years of innovation

2014

Anniversary: 50 years of innovation

Anniversary: 50 years of innovation

2014

Anniversary: 50 years of innovation

The company celebrated its 50th anniversary with a reinterpretation of the cult classic, Futura. The model caused a stir in the 70s. Its subsequent reinterpretation points to the future.

Urban and sustainable: NEUBAU EYEWEAR

2016

Urban and sustainable: NEUBAU EYEWEAR

Urban and sustainable: NEUBAU EYEWEAR

2016

Urban and sustainable: NEUBAU EYEWEAR

In 2016, we launched our new eyewear brand NEUBAU EYEWEAR. Since January 2021, NEUBAU EYEWEAR GmbH has been operating as an independent subsidiary of the Silhouette Group.

A one-stop shop: 100% Silhouette

2017

A one-stop shop: 100% Silhouette

A one-stop shop: 100% Silhouette

2017

A one-stop shop: 100% Silhouette

Silhouette International is now a full-service provider. The company’s in-house Lens Lab in our home city of Linz produces both frames and lenses, with the highest degree of precision and a great deal of skillful manual input. This coming-together of premium-quality frames, lenses and service creates something truly special: a perfect, all-round, visual experience.

Forging the way ahead: production of the 100 millionth pair of glasses

2018

Forging the way ahead: production of the 100 millionth pair of glasses

Forging the way ahead: production of the 100 millionth pair of glasses

2018

Forging the way ahead: production of the 100 millionth pair of glasses

What started out as a vision with the very first pair of Silhouette eyewear in 1964, resulted in 100 million pairs of premium eyewear by 2018. We’re delighted with this fantastic milestone and we’re looking forward to many more in the future.

Unapologetically excellent: new sports eyewear brand evil eye

2019

Unapologetically excellent: new sports eyewear brand evil eye

Unapologetically excellent: new sports eyewear brand evil eye

2019

Unapologetically excellent: new sports eyewear brand evil eye

The company began developing and producing sports eyewear under its evil eye brand in 2019. The brand produces highly functional sports eyewear made from premium quality materials. Engineered to the highest functional and filtering specifications, evil eye glasses help the wearer to achieve peak performance even with the highest of requirements.

Groundbreaking at the time and still groundbreaking today: Titan Minimal Art

2019

Groundbreaking at the time and still groundbreaking today: Titan Minimal Art

Groundbreaking at the time and still groundbreaking today: Titan Minimal Art

2019

Groundbreaking at the time and still groundbreaking today: Titan Minimal Art

Silhouette garnered worldwide acclaim with the introduction of its Titan Minimal Art eyewear, characterized by its incredible lightness and optimal comfort. Over 12 million pairs of this iconic eyewear have been sold. With more being sold every day.

100% bio-based material: our natural3D

2020

100% bio-based material: our natural3D

100% bio-based material: our natural3D

2020

100% bio-based material: our natural3D

In 2020, NEUBAU EYEWEAR was the first European brand to produce completely sustainable eyewear using 3D printing. By developing the natural3D 100% bio-based material, NEUBAU has also successfully employed a waste-free production process.

The future is digital: the virtual world of Silhouette

2021

The future is digital: the virtual world of Silhouette

The future is digital: the virtual world of Silhouette

2021

The future is digital: the virtual world of Silhouette

This has never been done before: For the first time, Silhouette is using the Buy Local Initiative to combine the advantages of the online and offline world. The Silhouette digital showroom combines the digital world with personalized advice in an extremely innovative way, allowing eyecare professionals to immerse themselves in the virtual world of Silhouette.

Keeping an eye on the planet

2022

Keeping an eye on the planet

Keeping an eye on the planet

2022

Keeping an eye on the planet

Since September 2022, our eyewear production has proudly achieved CO2-neutrality through external offsetting, verified independently by TÜV Austria. We are continually implementing internal measures to further diminish our carbon footprint

Diversity as enrichment and key to corporate success

2023

Diversity as enrichment and key to corporate success

Diversity as enrichment and key to corporate success

2023

Diversity as enrichment and key to corporate success

The Silhouette Group signs the Diversity Charter. We offer employees, regardless of origin, gender, age, or sexual orientation, equal opportunities.

Celebrating an icon's birthday

2024

Celebrating an icon's birthday

Celebrating an icon's birthday

2024

Celebrating an icon's birthday

Even 25 after Titan Minimal Art revolutionized the eyewear industry, its profoundly minimalist design continues to captivate individuals globally. As we celebrate this iconic milestone, we're propelling our bestseller to new heights with a special update.

60 years of innovation

2024

60 years of innovation

60 years of innovation

2024

60 years of innovation

With a pioneering spirit dating back to 1964, the Silhouette Group and its iconic Silhouette brand are proudly celebrating their 60th anniversary. As we mark this milestone, we eagerly anticipate the journey ahead, committed to maintaining our leadership in quality within the premium eyewear segment for decades to come.