The face of the Silhouette Group is our Executive Board.
The Silhouette Group is led by a three-member Executive Board: CEO Reinhard Mahr, COO Thomas Windischbauer, and CMO & CSO Michael Schmied. Together, they shape the company’s strategic direction with a clear commitment to innovation leadership, uncompromising quality, corporate stability, and sustainable growth. Under their leadership, the Silhouette Group consistently strengthens its position as a benchmark in the premium eyewear segment through technological excellence, precise craftsmanship, and the clear goal of inspiring customers worldwide in a lasting way.
Reinhard
Mahr
CEO
As CEO, Reinhard Mahr is responsible for the following areas: Finance and Controlling, Human Resources, Legal Affairs, IT, and the Project Management Office. He manages direct communication with the owner family and serves as spokesperson for the Executive Board.
Michael
Schmied
CMO and CSO
As CMO, MMag. Michael Schmied oversees the core of the Silhouette Group—the Silhouette brand—on a global level. In addition, he leads the Design as well as Corporate PR & Communications departments and directs the strategic development of the evil eye brand, the digital business, and Silhouette Vision Sensation®. He also holds global overall responsibility for sales of the entire product portfolio across all B2B and B2C channels.
Thomas
Windischbauer
COO
Dr. Thomas Windischbauer is responsible for technology, production, supply chain management, research and development and quality management. He is also responsible for the NEUBAU brand.