HOUSE OF SILHOUETTE Hamburg

After Vienna, HOUSE OF SILHOUETTE is now taking Hamburg by storm and making yet another statement in the world of premium eyewear with a glamorous opening on October 1. The Silhouette Group celebrated the opening of its first HOUSE OF SILHOUETTE in Germany at the exclusive Kaisergalerien. Around 160 guests from the worlds of fashion, culture, entertainment, sports, and media made the evening a special experience. Among those in attendance were actress Janina Uhse, The BossHoss stars Alec Völkel and Sascha Vollmer, Nova Meierhenrich, and numerous other guests.

A store that brings people together. An opening that inspires. Starting early in the morning, the HOUSE OF SILHOUETTE transformed into a hotspot for content, press, and networking. In the evening, the atmosphere reached its peak: The BossHoss delivered a rousing live performance that provided genuine goosebump moments and a lively party atmosphere. Afterward, DJ Parzival took over the turntables and brought the evening to a stylish close with his beats.

Where extraordinary design meets premium eyewear

Following its successful launch in Vienna, the Silhouette Group is opening the next chapter with its new location in Hamburg. Spanning 120 square meters, the new store combines ultra-lightweight Silhouette designs, urban-progressive NEUBAU styles, and performance eyewear from evil eye with modern technology and personalized consultation. The visionary store architecture was once again designed by the internationally renowned Ippolito Fleitz Group. The innovative concept blends health and style with cutting-edge technology and personalized vision consultations. The result is far more than a traditional shopping experience: an inspiring place where design, innovation, and personality take center stage.

“With the HOUSE OF SILHOUETTE, we’re creating a place in Hamburg that redefines the premium eyewear experience. This store embodies our vision of eyewear as an expression of personality, design, and the highest quality,” says Michael Schmied, CSO of the Silhouette Group.

With the HOUSE OF SILHOUETTE Hamburg, the Silhouette Group continues its success story and creates a new gathering place for everyone who wants to experience exceptional design, the highest quality, and the future of vision up close.