Silhouette wins IF Design Award 2023
The master craftsmen don’t miss a thing. They scan every square inch. Their minds are working on overtime. Meanwhile, 133 international design experts from 20 nations have been looking for excellence and outstanding design. And they found it in Silhouette’s Momentum Aurum Full-Rim Collection. From a sea of almost 11,000 submissions from 56 countries, it was Silhouette’s design that the panel selected at the iF Design Awards 2023. The iF Design Award is one of the most important design awards in the world and has been presented annually since 1954 by the world’s oldest, independent design institution, iF International Forum Design GmbH. Design achievements from all walks of life, from product design to user interfaces, keenly compete for this coveted seal of approval.
Finely-crafted wood-grain effect achieved through bionic, high-tech, laser finish
The Momentum Aurum impressed the panel with its high-quality, minimalist, full-rim design. The design experts appreciated its balanced proportions and the finely-crafted look of wood-grain and horn. A similar effect is often seen in yachts, sports cars or luxury homes. Now it’s available in a collection from Silhouette, the world market leader in rimless premium eyewear. This Austrian family business uses an innovative, high-precision, bionic, high-tech, laser finish. The term ‘bionic’ is used here to give the sense of encapsulating the beauty of nature and combining it with the power of high-tech precision.
Contemporary, luxurious look
The sides of the Momentum Aurum feature a special and beautiful design highlight: the high-gloss, metal surface of the temple has been carefully polished by hand and gold-plated with 23-carat gold. When combined with the look of wood-grain and horn, the result is something very contemporary and luxurious. The Momentum Aurum Full-Rim Collection is beautifully crafted, unusually lightweight, extremely durable and made from hypoallergenic material. If you want to inspire 133 design experts and discerning customers worldwide, you have to think of absolutely everything.
April 25, 2023