NEUBAU celebrates 10 Years

We have reason to celebrate: Our progressive brand NEUBAU is celebrating its 10th anniversary in 2026. A milestone that stands not only for growth, but for a clear stance, responsible design, and long-lasting quality—Made in Austria.

10 Years of NEUBAU: Growth with Purpose

Since its founding, NEUBAU has embodied the ambition to bring design, innovation, and sustainability into harmony. With each collection, the brand has continued to evolve—in materials, craftsmanship, and reliable service. Growth is in NEUBAU’s nature. As a brand, as a mindset, and as an expression of a modern lifestyle.

Progressive thinking shapes everything that defines NEUBAU. From the attitude toward life that inspires the brand to the eyewear that results from it. The designs are clear, sophisticated, and intentionally minimal—with a subtle touch of “edginess,” without losing sight of the DNA of its parent company, the Silhouette Group: best fit and best vision.

I AM HUMAN / I AM NATURE – An Anniversary with Purpose

The anniversary year is guided by the motto I AM HUMAN / I AM NATURE. It explores the delicate balance between humans and nature and shows how creativity, values, and responsibility are intertwined. At its core is the question of how we grow, change, and still remain connected to our origins.

“In a market often driven by fast trends, we want to create something lasting—eyewear with substance that reflects both human individuality and our connection to nature,” says Antje Hamm, Brand Manager NEUBAU. “Our anniversary launch is a tribute to our roots—and a promise to continue evolving responsibly.”

With ten years of NEUBAU, we are not only celebrating an anniversary, but also a clear vision for the future of responsible design, in harmony with people and nature.