Driving innovation

Change is happening everywhere we look. And that’s a good thing. Because change is the only path towards progress. You may not always notice when changes occur. But if you take a step back and look closely, the changes become more visible. Innovation has always been an important part of the human experience. It is the driving force behind societal changes, whether that’s how we work, how we live, or even who we are.
When we look back on our company history, dating all the way back to 1964, one thing is clear: Silhouette has always strived to innovate. And our company has always dared to embrace the new—with great courage and passion. At the same time, we also strive for perfection in our technologies. The numbers speak for themselves: The Silhouette Group produces 3,000 new eyewear designs each year and has 55 patents and more than 130 design awards to its name.

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So, how do we do it? There’s no single formula for success. Instead, it takes a careful balancing of multiple factors to drive innovation forward. We owe many of our breakthroughs to our Research & Development department, which is located right at our headquarters in Linz. They work closely with other departments within our company to turn creative visions into reality.

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„As our company history shows, innovation has always shaped our path. Over the decades, we have continually raised the bar for the premium eyewear segment. Our long-term vision and out-of-the box thinking have always allowed us to blaze new trails."


Yet, above all, the purpose of any new idea or technology must always be to make people’s lives easier. This guiding principle is what led us to become a full-service eyewear supplier. With our 100% Silhouette package, we now offer custom-made lenses to perfectly match our high-quality frames. The result: 100% perfect vision, guaranteed.

We don’t just rest on our laurels. Just because something seems set in stone doesn’t mean there isn’t a better way of doing it. This constant curiosity, creativity and passion is what keeps us searching for new, innovative solutions.

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