Silhouette goes digital

The world has never seen so much change in such a short period of time. Digital transformation has changed everything. It has given us new possibilities to make our everyday lives easier and better than ever. In fact, it’s hard to imagine what our work or home lives would be like today without digital technologies. These high-tech solutions are changing the way we communicate, shop, and access information. In short: Our lives are becoming digital. At Silhouette, we’ve made it our mission to play an active role in shaping the digital transformation. As pioneers in the eyewear industry, it’s only natural that we continue to pave the way forward as an international technology leader by offering our customers a shopping experience like no other.

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So, how do we do it? In 2021, we raised the bar once again when we launched the trade show of the future. With the Silhouette Digital Showroom, we created a virtual space where our customers could find information, be entertained and chat with us one on one.

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„Next, we launched our unique Buy Local Initiative to fully cater to the needs of today’s shoppers by connecting Silhouette’s online community with local retailers."

Then there was the new Virtual Try-On Tool on, which enables our customers to conveniently select the perfect pair of Silhouette glasses from the comfort of their own home. Meanwhile, our Click & Collect Service allows digital customers to get consultations with local eye care professionals and discuss their specific needs with an expert.

Next, we created a comprehensive digital experience: The innovative Silhouette Vision Sensation® app is the first of its kind in the international eyewear market. This revolutionary tool allows customers to select perfectly coordinated frames and lenses the easy way.

When it comes to digital, the sky is the limit for Silhouette. Ever since our company was founded in the 1960s, we have continually explored new solutions and innovations, always remaining ahead of our time. Change and staying agile are in our DNA. Which is why we can’t wait to see what the digital future holds for us. Watch this space!

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