Unser Verständnis eines gesunden Unternehmens


What business success looks like to us

The world around us is constantly changing, and the speed of change has never been faster than in the past few years. What is cutting-edge today soon becomes yesterday’s news. Trends come and go faster than ever, while scant attention is given to quality and longevity in product design. This sorry state of affairs has had a negative impact on the environment as well as affecting corporate culture and the workforce. At the Silhouette Group, we have seen the pace of the world pick up since the new millennium. Yes, in spite of that (or maybe because of it), we are more attached to our values than ever. Rather than chasing after short-lived fashion trends, we want our glasses to last a lifetime. That’s why quality always comes first, why we design for longevity, and why innovation counts.

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We want to maximize the usage that our customers get out of our glasses. But at the same time, we must do our part to help protect and preserve the environment. Integrity and respect are fundamental values at our company. They provide a solid basis for our sustainable business practices; our exceptional quality; our innovative design; and our drive for perfection in all that we do. It takes a strong foundation to ensure the long-term success of our company.

„As a family-led company, we are serious about our responsibilities towards our employees, the planet, our business, and our home country. It means that we stand by our principles steadfastly."

And it explains why we remain so dedicated to our company’s hometown of Linz, Austria. More than just a production site, Linz is where we have our roots. Being here inspires us to create the best quality eyewear for better vision, to create long-lasting products, to innovate, and to design with style.

The Silhouette Group is still owned by the Schmied family, three generations after it was founded. As a family-owned company, we take a long-term approach to our planning and decision-making. We are not driven to generate fast profits or play into short-term trends. Instead, we embrace the timeless values of the previous generation. These values show that we care about our customers, our employees, and the environment most of all. And those are the values we shall pass on to the next generation.

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