25 Years of Titan Minimal Art

This year, we have two reasons to celebrate: it’s the company’s 60th anniversary and it’s also the 25th birthday of our iconic Titan Minimal Art. Some groundbreaking ideas are still unsurpassed even many years after their inception; the Titan Minimal Art is one of those rare examples. The radically minimalist design — born out of pure Austrian ingenuity — revolutionized the entire eyewear market in 1999. Within a very short period of time, the first eyewear to be made from titanium, and with no screws or hinges, became an international sensation. Today, 12.4 million people around the world — and beyond — wear this 0.7 ounce eyewear; a true lightweight in its class.