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Digitalisation

Silhouette Buy Local Initiative

If there’s one thing we’ve learned over the past few years, it’s that online shopping is here to stay. We all love the convenience of being able to shop for our favorite brands from the comfort of home. It’s never been easier to access the information we need and the full selection of products we want. Your favorite new clothes, accessories and other merchandise are always just a few clicks away.
At Silhouette, we are on a mission to connect the online and offline worlds. With our Buy Local Initiative, we are bridging the gap between our online store and local businesses near you. It starts with choosing the right glasses from our wide range of choices. That’s why we’ve launched our Virtual Try-On Tool at sillhouette.com. It lets you upload a picture of your face, so you can visualize exactly how each pair of our glasses will look on you.

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And once you’ve found the styles you like best, you can use our Click & Collect Service to ship up to 3 models at a time to one of our partner opticians near you. You can then conveniently book an appointment online to try on your selected glasses in real life once they arrive. And with our fast shipping, you won’t have to wait for too long. During your fitting appointment, you can experience for yourself just how comfortable our glasses are.

„We are sure you’ll be able to tell right away what makes Silhouette eyewear so special: Our unique designs and high-quality craftsmanship. Incredible comfort and unparalleled lightness. These are glasses like none other."

And our expert partner opticians are at your service to help you make the best choice and adjust the glasses for a perfectly tailored fit. When you’re finished, simply pay for the glasses you want to keep, and the optician will return any that you decide you don’t want. With our Buy Local Initiative, you get the best of both worlds: the convenience of online shopping and high-quality service provided by a local business.

This is how we and our partner opticians are reshaping the way glasses are bought and sold. Even as our world becomes increasingly digital, we never want to lose sight of what matters most to our customers: premium quality, with excellent service and a personal touch. And best of all: it’s just a few clicks away!

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